For
Macka Diamond and Rich Kid it was a thrilling east coast promotional tour, hitting
up a slew of mainstream media on the America’s East Coast Provinces and States,
Kris-crossing from Toronto through to Quebec city, Boston and down into Philly.
An
unprecedented move within the genre of reggae/dancehall only seen by the majors
promoting a
single “What Must I Do” before it’s released.
When
asked:
“Why the unusual moves?” Rich
Kid candidly answers; “hypothetically speaking it’s not unusual, most of us as reggae artistes,
whenever we write a song we generally perform it publicly before record it,
once the song have great potential.”
Macka Diamond elaborates; “Promotion is the
key to a hit tune, for us to be out there blazing the trail, touching base with
people in the mainstream is a avenue for our material to reach the greater
masses”.
The single “What Must I Do” is featured on the Controversy
rhythm along with tracks from; Black-er, DJ Liquid, Donna Makeda ft. King Ujah, Element, Fancy
Face, Johnny Profit, Karamanti, Kip Rich ft. Don Narro, Mr. Charge, Mr. Lexus,
Newton Walker, Rapper Set, Shacka Pow, Shelly J, Terro, Thugsy Malone and Wasp.
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