TIFA Renews Commitment With BIGGA Soft Drink

Female entertainer Latifa Brown, better known as Tifa, last week renewed her commitment to corporate Jamaica with the signing of a new deal.

The deal inked with soft drink giant Bigga sees the singjay continuing her role as ambassador for a third consecutive year, bolstered by a thrust in international presence based on the fact that the company in recent times has partnered with top New York metropolitan area beverage distributor Oak Beverages Inc. Oak Beverages handles Bigga products in the tri-state region, a huge Caribbean diaspora market which accounts for 75 per cent of Wisynco's soda business in the US.

At the signing which took place at their facility in White Marl, St Catherine, Marketing Coordinator for Bigga and Boom Energy Drink Keteisha McHugh said they were excited to have Tifa back on board.

"She has proven to be a hard worker and phenomenal entertainer who is always ready and willing to go the extra mile for the brand, and for that she isn't just an ambassador, she is family. We are even happier because as the brand celebrates 20 years in the soft drink market, Tifa has shown herself to be everything that is Jamaican and everything that is Bigga!"

Similar sentiments were echoed by Tifa who stated, "I'm excited! I know we have some awesome things planned for this year and especially since it's Bigga's 20th anniversary. Look out, y'all!"

Meanwhile, Tfa's infectious new single, Big Bumper, aside from bullying its way on to Britain' BBC Radio One playlist, has also been annexed to the rotation on Power 105.1FM in New York City, 105.5FM The Beat and 99 Jamz in Miami, among several other major radio stations in the US.

Tifa is billed as one of the headliners for the recent staging of the Jamaica International Invitational at the National Stadium.