Darkcide Partners with Guinness & Smirnoff for Hamma Fridaze

After immense success at the inaugural staging attracting thousands of partygoers, Kingston-based sound system and record label Darkcide International in association with the Hamma Squad is set to return this month with one of the Summer’s most talk about party series.

Hamma Fridaze, officially launched on June 14^th 2011 is gearing up for a second season following a brief hiatus in September.  As part of the renewed experience the promoters have partnered with two of Dancehall’s biggest brands, Guinness and Smirnoff for the rebranding of ‘Guinness Hamma Fridaze’.

The rebranding exercise will see Guinness and Smirnoff playing a major role in bolstering the party atmosphere that patrons have become familiar with the introduction of several offerings including the Guinness promotional girls, bucket deals, increased ad campaigns and giveaways all night.

According to event spokesperson, Shadow; “We decided to take a break in September to allow parents and college students to focus on back to school efforts. However since then the queries regarding the event’s return have been frequent and we are pleased to advise the public that come this Heroes weekend Guinness Hamma Fridaze will be back with a bang__ not withstanding we thank everyone and all the surrounding communities for their continued support.”

“Security will be paramount, we’ll be employing our own security detailing complimented by Police personnel to ensure patrons party in a safe and comfortable environment.” – Shadow added.

Similar sentiments were echoed by Guinness Assistant Brand Manager, Jermaine Bibbons, “Guinness is proud to be title sponsors of Guinness Hamma Fridayz, regarded by many as Jamaica’s premier community dance. This party has been a massive hit with patrons since it first started in June, as shown by the thousands of people who come out to enjoy the vibe.  Guinness is proud to partner with the promoters of  Guinness Hamma Fridayz to continue delivering the swag and delight to the loyal patrons every time.”

Guinness Hamma Fridaze will unfold this Friday, October 14^th at 39 Wildman Street (Spoilaz) in Downtown Kingston. The event starts at 10pm with musical offering courtesy of resident sound; Darkcide Int. (ZJ Wahwa, DJ Calico & Acid), Presto Mix and Little Richie from Hitz 92FM.

The event is sponsored by Guinness, Smirnoff, Hype TV, Prism Marketing Consultants, Khaotic Entertainment, Versalles Springs, Clear Sound, Darkcide and Nickfotowork.com