As he prepares for the release of his worldwide debut album,
Konshens chips in the turbo and kicked off the year with a busy
schedule. Ringing in the New Years with a performance in Guyana in front
of several thousand fans at a Mackeson endorsed event, Konshens
returned to Jamaica and is gearing up to launch the release of his
clothing line OH'K.
Konshens, who is
personally spearheading the initiative, says it's the perfect
combination of two of his loves; fashion and his fans, which for the
most part are females. The clothing line is casual and artistically
unique with artisanal quality and a touch of glamor. The name of the
clothing line titled OH'K draws its inspiration from the Jamaican
dancehall, urban culture and hot new trends in graphic art and fashion.
The OH'K female are youthful, chic and urban with her finger on the
pulse of what's fresh and happening now. The line will represent and speak directly to the females with that urban edge.
Among the items in the
new range of OH'K are high quality women's printed T-shirts and tank
tops, some featuring graphic renditions of popular songs by Konshens.
The line will first be available in the cultural
epi-center of Kingston, Jamaica. Then out to Guyana, Barbados,
Trinidad, Belize, Grenada, New York and Miami. With a view to expand
into Europe, a full range of long sleeves, sweaters and zip ups will be
available for those markets in the near future.
The line translates the stylish dancehall soljah vibe into a tangible, wearable product that embodies the Konshens brand. Konshens teamed up with CY Clothing Inc.
who is inspired by all races, and shapes of humanity. Born out of
Jamaican, Jewish Reggae, Rasta & Caribbean culture CY Clothing
features a unique line of custom clothing & accessories. The
partnership of Konshens and CY Clothing is a definite success as OH'K
has gelled two creative giants to create one giant product.
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