Alkaline, who dominated playlists and charts in 2016, is the top nominee in the 10th annual Youth View Awards (YVAs). He secured 10 nods in nine categories. The nominations were announced at the Terra Nova All-Suite Hotel in Kingston on Thursday evening, the event promoted by An Elegant Affair.
Incarcerated dancehall deejay Vybz Kartel was listed in seven categories from eight nominations. His one-time protégé, Popcaan tied for six with Spice.
Konshens — who experienced a career rejuvenation last year with songs including Girls Dem Sugar and the chart-topping Bruck Off Yuh Back — picked up five nominations. Dancer-cum-deejay Ding Dong and newcomer Shenseea tied with four nods each.
Earning three nominations each were Mavado and Ishawna, while reggae artiste Nesbeth, social media sensation Quite Perry, Masicka, newcomer Xklusive, Khadine “Miss Kitty” Hylton, Yanique “Curvy Diva” Barrett, dance outfit Outshine Girls and Beenie Man all secured two nods each.
“The Youth View Awards were born out of our appreciation for our culture of music, dance and entertainment. We began our movement in 2008 and we haven’t looked back. We became Jamaica’s premiere award show that fully embraces and incorporates the views of our target demographic, which is the youth, to celebrate artistes and celebrities,” Karen Clarke, CEO of An Elegant Affair, said in a media release.
The organisers have promised that the 10th staging of the YVAs will be the best ever. It is scheduled to take place at the National Indoor Sports Arena in St Andrew on Saturday, February 18.
Miss Universe 2010 runner-up Yendi Phillips and radio disc jock and YVA nominee Bambino are slated to host the event. Social media personality Bella Blair is scheduled to host the red carpet arrivals, while Quite Perry will take charge of the YVAs Live and Direct Platform.
This year the organisers have included a few firsts, including the YVAs Icon Award, the YVAs Foundation, the launch of the YVAs interactive website, and the YVAs Breakout Youth Athlete of the Year Male and Female awards.
The winners of the 2017 Youth View Awards are determined by voting via the website at www.yvascaribbean.com