Ninja Kid Partners With Guinness For 'Greatness In The Streets'

After giving a good account of himself at the 2012 staging of the ‘Best of Both Worlds’ concert in St. Lucia, followed by energetic performances at Kiprich Birthday celebration and Charles Chocolate Dancin Dynamite competition.

Dancehall deejay Ninja Kid continues to display upward mobility becoming one of the new voices of world renowned brand, Guinness latest promotional campaign. The island-wide campaign dubbed ‘Guinness  Greatness In The Streets’ see Kid signing on for a series of audio commercials that will become viral in the streets and airwaves over the next three months. 

According to Guinness, the promotion is aimed at creating positive connection and associations with the brand and consumers in their community bars on their terms.

“quipped with a powerful voice and new resurgence we believe Ninja Kid has the ability to convey the message we want to get across to our consumers.” – Guinness representative Jermaine Bibbons intimated.

This is the second time the artiste has partnered with a major brand following last December’s Digicel Ra-pa-pam-pam Christmas promotion.

Meanwhile, Ninja Kid whose given name is Ojukwu Simpson has been working assiduously promoting his latest medley  video for the singles, ‘Have Nuh Gal Like We/ Tongue Ring Shot’ and is expected to release several singles for the upcoming Easter and Summer season courtesy of Darkcide International, Markus Records, DJ Smurf, TJ Records  and Truck-Back Records among others.