It has been nine years since dancehall artiste Cham (formerly Baby Cham) released an album. His last, Ghetto Story (2006) sold over 200,000 copies worldwide. Come June, Cham is expected to release his third, entitled Lawless.
Lawless will feature 11 tracks and production work from Cham's mentor, Madhouse's Dave Kelly. The album was recorded in Florida, except for a collab featuring Mykal Rose and Bounty Killer which was done in Jamaica.
Lawless starts with the first single I'm Too Hot, which was released on March 24. An accompanying video was also released on that date.
"The single I Am Hot has been doing really well. It's a sexy song that the rude bwoys will buss a blank for. The song is moving real fast," Cham told the Media
Though record sales have dropped significantly since the release of his last album, Cham believes consistent touring and promotion can drive sales. He already has a plan of action for his upcoming set.
"Artistes need to form a cult fan base and you have to also evolve and transcend and take advantage of what's out there. We will be going on tour to promote the new album. We'll be hitting major venues in the US, places that major acts have performed," he said.
He and his The Mad People Gang band is slated for a month-long US trek which starts in June.
Cham said the new album will offer diversity and versatility.
"Me and Dave always trying to push the envelope, using a different fusion of music with different melodies. We first began to fuse hip-hop with dancehall and reggae with the song Heading to the Top which we released in 2000," he said.
All the tracks on the forthcoming Lawless album are brand new, except for the track Fighter, featuring Damian Marley which was released last year.