"Icy". That's the word the self-proclaimed king of the dancehall Beenie Man used to describe the rose gold Rolex time piece he rocked at this year's staging of Reggae Sumfest in Catherine Hall, Montego Bay.
As expected the dancehall icon delivered one of his trademark high quality performance on Sunday morning to brings the curtains down on the festival.
And what better accessory for the "King of the Dancehall" to rock than the king of luxury watches - the Rolex.
Beenie took to social media before he hit the stage to show off the expensive timepiece.
"Rose Gold Rollie cost 40," he said, indicating that the watch was priced at US$40,000 or nearly J$5 million.
His followers on Instagram didn't 'hate' - in fact, they endorsed the the watch's authenticity and said that the hard-working deejay deserves the luxury he has acquired.
"Don't hate, it's not fake - real general," said Jeffery Robinson.397.
Deberantos added: "Yuh need u shades fo dis."
Beenie shared other fashionable moments from his Sumfest trip including a customised pair of shoes, among this trendy garbs.