Beverage manufacturer Pepsi-Cola Jamaica has announced Kaci Fennell, Miss Universe Jamaica 2014, as the new spokesperson for its Ocean Spray Flavour Splash brand. The unveiling took place recently at Pepsi-Cola Jamaica's headquarters.
Ocean Spray Flavour Splash is the company's flavoured-water product made from the finest cranberries through a partnership with US cranberry farmer co-operative Ocean Spray. The drink first entered the local market in September 2012 and has since received positive consumer feedback, particularly due to its refreshing taste and multiple health benefits.
Speaking at the press conference, Pepsi-Cola Jamaica marketing manager Mitchell Watson disclosed that the brand is utilising Kaci Fennell to garner even more attention and admiration for the brand.
"Spokesperson Kaci Fennell embodies everything the Flavour Splash brand has to offer. Just like Flavour Splash, she is fun, young, balanced and very refreshing. She is very graceful and is also a strikingly beautiful, young woman. She's the perfect match for Flavour Splash and personifies the brand. We plan to utilise her to garner attention from the aspirational audience. The first stop on the campaign for her was Restaurant Week, where she was the face of our leading brand throughout the week-long event," Mitchell said.
Kaci Fennell is extremely elated to be the official spokesperson.
"I'm very excited to be a part of Ocean Spray Flavour Splash. Being their brand ambassador is such a big deal for me," Fennell said.
"It is a brand that I love, my brothers love. My parents love it, my friends love it. It's something more than just a brand, its a family and I'm happy to be a part of the family," she added.