With over a decade of experience and greater freedom to ply his trade across the globe. Dancehall Star Aidonia has seen a significant upsurge in popularity and demand over the last nine months.
This has led to concert promoters and industry players from across regions such as Africa, Dubai, Japan, Australia and New Zealand expressing an interest to work with the IG Girls hit-maker.
Aidonia's publicist Raymond "Shadow" Small attributes the spike to a new campaign approach.
"In recent months we have embarked on a more comprehensive campaign to boost his presence globally with a lot of focus on social media seeing that is one of the most active outlets for the consumption of information. Honing his skill for over a decade Aidonia has grown into a consummate performer with the ability to ensnare audiences wherever he goes. This, is a skill lacking especially with the new generation of local talents, so being a great performer is an asset. Another of his advantages is the able to replicate his studio recordings live on stage complimented by a genuine and loyal fan base."
Known as a potent lyricist with an avid male following Aidonia in recent years has been doing a lot of music geared towards the females subsequently shifting the balance in favour of the ladies who have significantly outnumbered their male counterparts at his various concerts, especially on the international circuit.
Solidly booked for the summer, Aidonia is gearing up for a surfeit of assignments across the Diaspora before jetting off to Europe in August for a tour of that continent. He is also confirmed for Reggae Sumfest (Dancehall Night) set for July 16-22 at Catherine Hall, Montego Bay.
Locally, the 4th Genna boss is gearing up to shoot the videos for ‘Banga’, ‘IG Girls’ and ‘Better’ amid promoting the singles ‘Krazay’ and ‘Lyfe O.G'.