Always seeking to change the status quo Nesbeth, one of Jamaica's most prolific Reggae luminaries is taking an innovative new approach to the production and release of his upcoming debut album. Titled A.M.E.N, the acronym derives from the name of his late wife Ann-Maire Elliot Nesbeth which holds very special meaning to the singer.
Considering the sentimental value and also being his first official album, Nesbeth said he wanted to do something special instead of merely outputting the album via the traditional method of a major label and hope for the best. Hence the introduction of Crowdfunding.
What is Crowdfunding? It is a method of raising capital and giving people a hands-on experience through the collective effort of friends, family, fans, and individual investors. This approach taps into the collective efforts of a large pool of individuals—primarily online via social media and other platforms—and leverages their support networks for greater reach and exposure.
"Though I have no issues with major labels I opted instead to work directly with my fans. Some people may think this is a weird concept but the idea is this platform will allow them to invest directly in my album, provide me with quality feedback and updates, and for their investments and feedback, they will receive special rewards (eg. autograph promotional paraphernalia, exclusive news, pre-released album, discounted dubs etc.). One of the greatest advantages it also allows you to see and feel the true essence of your fan base." -Nesbeth Added.
Though the concept is relatively new to Jamaica and the Caribbean diaspora, Nesbeth believes the platform which is more popular in North America and Europe will help to change the way music is marketing in the region and wants to be a pioneer for that change.
Slated for release this Summer. For Nesbeth, as much as for his fans, music has also been the best remedy for personal and social healing. Since it brings out an empowering force that every person has within them. It is also through music, namely through this new A.M.E.N. album, that Nesbeth wants to share his healing experience with those who, like him, have also dealt or are dealing with loss and other tribulations, with those who believe in a better tomorrow, and, ultimately, with everyone who couldn’t live without the soothing and refreshing touch of great reggae music.
To execute promoting this exceptional body of work and ensure its global success. We're inviting individuals to PRE-ORDER TODAY and be a part of something beautiful and musically amazing.