Known for his lyrical prowess and versatility, Wasp is not only focused on conquering the dancehall genre but now has his sight set on the world of fashion.
The singjay recently inked an endorsement deal with award winning fashion designer Cecilia Davana Bucknor, making him an official campaign face of the Awahsuh brand.
Bucknor was the recipient of the 2012 Saints International Avant-Garde Designer award follow the presentation of her collection at this year’s staging of the highly anticipated annual affair.
Wasp intimates that he decided to partner with the designer because her collection exemplifies his sense of style and appreciates her fashion forward creativity. He believes through presence and growing popularity he’ll garner additional attention for the brand.
Similar sentiments were echoed by Bucknor citing that Wasp was a good look for the brand, but explained that the clothing line is not limited to men.
“The full collection includes a casual, Dancehall, sports, formal and even a swimwear line for both male and females. We also offer custom designs for those who require something unique from what’s available in the store.”
Wasp added the store has a growing clientele and prospective clients can purchase pieces at the business branch located at 92a Church Street in Downtown Kingston.
Meanwhile, the artiste whose given name is Marvin Clarke is currently adding the final touches to his upcoming ‘Above Average’ mixtape due for release at the end of August.