Following a triad of performances at the Digicel 5K Run/Walk for Special Needs in Downtown Kingston; the grand opening of Klub Khaos in Mandeville and Chug It over the Heroes Weekend, Demarco continues to experience an upsurge in popularity heading into the Christmas season. Earlier this week the blonde-hair singer was the recipient of more good news following the announcement of this year’s nominees in Europe’s Urban Music Awards. (UMA). Demarco is nominated in the ‘Best Reggae Act’ category where he’ll vie for the coveted title against fellow Dancehallers: Sean Paul, Mavado, Gyptian, Morgan Heritage, Popcaan and British sensation Stylo G.
A seemingly jocund Demarco in a release to the media says, “It’s very gratifying to be recognized for your work and even more humbling when an international organization such as the UMA gives you that nod of approval. It shows that you are doing something right. In closing I would like to extend a heartfelt thank you to my team and the fans globally whom without none of this would be possible.”
The nomination marks the second time Demarco is being recognized by a European entity for his work. The 12th annual staging of the prestigious award show will unfold on Saturday, November 15, 2014 in London, England.
The Urban Music Awards is the No.1 premiere R&B, Hip Hop, Soul and Dance Music awards ceremony in the world. The showcase is held annually and was born out of the need to build a worldwide awards ceremony to recognise the achievement of urban based artistes, producers, club nights, DJ’s, radio stations, record labels and artiste from the current Dance/R&B, Hip Hop, Neo Soul, Jazz and dance music scene. Past winners at the Urban Music Awards have included; Beyonce, Rihanna, Jay-Z, Nas, Amy Winehouse, Leona Lewis, Adele, Goldie, Dizzee Rascal, Sean Paul, Beverley Knight, Lemar, Shakira and many more.
The Urban Music Awards has established itself as a credible awards ceremony. From its inception all nominations and voting are done by the public. In the past decade, the prestigious awards ceremony has been covered by : The BBC World Service, CNN, MTV, BET, VH1, BBC Radio 1, BBC Entertainment Online, Invincible TV, Evening Standard, The Metro Newspaper, The Independent, The Guardian , Channel 4, CD:UK , London Tonight, Choice fm, New Nation, The Voice, and many more.
Locally, amid gearing up for an assignment in Boston, USA in November Demarco is aggressively promoting his latest singles ‘Rise To The Top’, ‘Libra’ and ‘Puppy Tail’ an official video is also slated for the latter in the weeks ahead.