Female entertainer Tifa, after recently renewing her commitment to Wisynco with the signing of a new deal has now unveiled a new soft drink flavour inspired by her.
The light pink liquid dubbed 'Pink Bubble Gum' was created by the 'Big Bumper' singer and others in celebration of Bigga’s 20th anniversary.
According to Tifa, "the company is currently moving to rapidly replenish supplies as the flavour is a major hit with consumer since being introduced".
The deal inked with soft drink giant Bigga sees the singjay continuing her role as ambassador for a third consecutive year, bolstered by a thrust in international presence based on the fact that the company in recent times has partnered with top New York metropolitan area beverage distributor Oak Beverages Inc. Oak Beverages handles Bigga products in the tri-state region, a huge Caribbean diaspora market which accounts for 75 per cent of Wisynco's soda business in the US.
At the initial signing Marketing Coordinator for Bigga and Boom Energy Drink Keteisha McHugh said they were excited to have Tifa back on board.
"She has proven to be a hard worker and phenomenal entertainer who is always ready and willing to go the extra mile for the brand, and for that she isn't just an ambassador, she is family. We are even happier because as the brand celebrates 20 years in the soft drink market, Tifa has shown herself to be everything that is Jamaican and everything that is Bigga!"
Tifa is currently the brand ambassador for Bigga and Telecommunications giant Digicel.
Meanwhile, Tifa is slated to perform at the Jamaica College (J.C) auditorium this weekend at a concert geared towards raising funds for Haiti. Following the devastation of Haiti during the passing of hurricane Matthew, Jamaica along with several other countries have been providing aid through various support groups and ventures.