Telecom Company LIME To Be Rebranded As FLOW

Telecommunications Company LIME is to be re-branded as FLOW.

The name change follows the completion of the merger of Cable and Wireless Communications, the parent company of Lime,  and Columbus International which trades as Flow on March 31.

A release from the newly merged entity says a refreshed flow will be the unified consumer-facing brand throughout the Caribbean, replacing the former Lime and Flow businesses.

The release says the re-branding will be rolled out in the coming months in markets where the necessary regulatory approvals have been obtained.

The group will formally launch the new brands on a phased, country by country basis, as new products and services are introduced.