Following allegations on social media that a feud has been brewing between dancehall artistes Mavado and Aidonia, publicist Raymond 'Shadow' Small, who represents Aidonia, yesterday told THE STAR that unscrupulous persons are eager to ignite a new dancehall feud for their own personal gain.
Rumours of an Aidonia versus Mavado feud flooded social media on the weekend, following the premiere of an Aidonia record, Dem Badness Fraud, which was labelled as a Mavado diss by persons online.
Shadow, however, said his artiste is innocent of all allegations.
"It is a song to be released soon. To say who the song is addressed to is something I cannot confirm because as artistes you have to be creative using your similes and puns. You can't say a song is directed to anybody unless there is a specific reference. But to say it is aimed at Mavado or anybody else is really something I cannot call," he said.
He also cautioned YouTube and other social media uploaders about the manner in which they choose to create captions for the work of artistes.
"Some of these websites and YouTube uploaders should refrain from taking people's work and misrepresent it because as far as I know, Aidonia has never spoken about Mavado in a disparaging manner. People on social media are hungry for something to latch on to in an attempt to increase their likes and views. Sometimes the information which they promote to the public is the furthest from reality," he said.
Aidonia's last popular feud saw him exchanging lyrical shots with Busy Signal during their formative years. However, the tough-talking deejay has since ignored several attempts from lower tier deejay Masicka.
Also a producer in his own right, Aidonia is also promoting songs like IG Girl, Dat A Di Thing and Banga.
Mavado was recently embroiled in a heated lyrical feud with Popcaan, and subsequently with his long-time rival Vybz Kartel.