Propeller

Friday, June 30, 2017

Dancehall Artiste Shokryme Releases EP & Featured In New Bacardi Campaign [WATCH VIDEO]


4th Genna Recording artiste Shokryme is separating himself from the glut of dancehall artistes on the scene. He has fused dancehall with grime music.

The artiste is quite upbeat about one of his latest achievements. He is featured in the recent Bacardi/Major Lazer Launches Music Liberates Music Campaign with his song Gold. Gold is produced by CJ the Chemist.

He commented about being involved in the campaign:

“It's a great feeling for Bacardi and Major Lazer to see my potential and to think I'm an artiste worthy of associating their brand with,” he said.

Shokryme recently released the three-song EP titled Bandana. It was produced by Equiknoxx Music. One of the tracks from the EP, B.B.S. was featured on rapper Drake's OVO Sound Radio Episode 43. The track also made its debut on BBC 1Xtra.

Shokryme spoke about the concept behind the EP:

“The general concept is a fusion of what is considered dancehall-grime,” he said. The artiste said striving for greatness is what keeps him motivated.

The 25-year-old, whose given name is Jason Pinnock, is from Kidd Lane in Kingston 13. The former St George's College student said his love for music developed while in eighth grade.

“It was from infamous school clashes that built my confidence and further fuelled my drive to become an artiste. I was given the nickname Showtime and later changed it to Shokryme,” he said.

Shokryme drew on influences from the likes of artistes such as Aidonia, Capleton, Cobra, Bounty Killer, and Shaggy while composing his lyrics. It was these influences that helped him to shape and create his eclectic hard core sound. In 2007 Shokryme's fate as an artiste was sealed, when two of his schoolmates — Kemar “Tull” Malcolm and Govana, formerly known as Deablo — introduced him to deejay Aidonia.