Wednesday, June 11, 2014

Konshens Popularity Fades Despite Corporate Endorsement

After saturating the Dancehall space in 2013 with a number of hits making him one of the hottest tickets in the industry for that year. Jamaican singjay Konshens has found himself wanting in 2014 with a noticeably reduction in popularity. Despite launching his own shoe line along with an endorsement deal from beverage giants Pepsi, the Subkonshus boss seems to be fading on the momentum meter,  while names such as Alkaline, Demarco and the incarcerated Worl’ Boss continues to gain prominence.

Admittedly, Konshens has released a slew of new material for A-list producers, however the summer is already here and he is yet to find that first bonafide hit for 2014. Many had hoped his collaborative effort ‘Want Dem All‘ with compatriot Sean Paul would be the ice-breaker and help to pushed him internationally, while gaining well need attention, however the track proved lukewarm at most. A similar fate was dealt ‘Feels Right‘ featuring American R&B singer Pleasure P formerly of the boy band ‘Pretty Ricky‘, even with  the backing of several popular jocks and accomplished production powerhouse Don Corleon Records the project failed to ignite any real sparks.

In trying to understand the trend spoke to a number of industry aficionados whom attributes Konshens diminishing value to ‘lack of creative depth and egotism‘, and in some cases ‘one dimensional monotony‘. Agreeable though revamping his image to the current bad boy persona had worked initially but now the masses are looking for more musically which has not been forthcoming. With a new album on the verge of release many are deliberating if the timing is unwise as the previous effort ‘Mental Maintenance’ still struggles to make its mark.