After receiving the nod of approval in early 2017 as one of the artistes to watch from industry stalwarts Bounty Killer, Tarrus Riley, Winford Williams and Seani B of BBC 1Xtra. Jamaican recording artiste Jae Prynse influence appears to be growing exponentially.
The burgeoning singer back from a promotional stint in Canada was thoroughly surprised recently after a pair of videos surfaced online featuring sprint superstar Usain Bolt and German-based football star Leon Bailey endorsing his song 'Try Harder', citing it as motivation during training for their respective disciplines.
The thought-provoking composition which speaks to the adage of never giving up despite how daunting the journey may become also alludes to being thankful for rejection and discouragements as they are the catalyst to 'Try Harder'. Since getting the double endorsement the official video has racked up an additional 157,000 views via Vevo which now stands at almost 400,000 views.
No stranger to the perils of the inner city after losing several family members to gang violence, the young singer hailing from the Spanglers community in Downtown Kingston is currently signed to Live MB Music. Jae Prynse explained that the song speaks to his personal struggles and he feels that the motivational force of the song has enabled it to solidly connect with critics and fans alike.
"The song is about my personal struggle, growing up surrounded by violence, poverty and lack of opportunities which is a journey many people across the globe can relate to. As Jamaicans, we know the journeys of Usain Bolt and Leon Bailey to get to the level that they are at presently, but for them to endorse my song it is truly a blessing and I say respect to them and everyone that has been supportive of me and my career since my emergence."